FEEDBACK TOWARDS PTA (Final Year Project) POSTER PRESENTATION

During the PTA poster presentation, I can learn a lot of things especially the framework and methods to collect data. Most of the seniors use questionnaire, population and sampling to collect and get the data from respondents. Apart from that, senior say that framework is importance part because we must look at framework to do the hypothesis part. Framework can show to us to know which categories are independent and dependent variables.  

My PTA(final year project) Topic

       The topic that I would choose for my PTA is "Young customers’ perception and attitude towards fast food nowadays.” Young customers would like to adopt western styles of food consumption which includes burgers, pizzas and fried chicken as offered by McDonalds, KFC and Pizza Hut.

       So, I am going to conduct my PTA topic through survey research, postal questionnaire, observation, data collection, visual communication and others to get more information or data about whether fast food can affect young customers' eating habit. Besides that, I found that nowadays young people were getting fat and faced heart disease, diabetes, obesity and disorders which include dyslexia and attention deficit.

       Fast foods and junk foods are high in fat, sodium and sugar, which can lead to obesity and a range of attendant health problems. This type of consumption of western style fast food is also popular among students and office workers. There is obviously a relationship between the consumption of food and the state of obesity. Obesity is “the condition of someone who is overweight as a result of the accumulation of excess fat in the body.”

       On the other hand, I also decide to conduct research on the reasons customers more emphasize on fast food rather than healthy food. This is because most of the young customers assume that it is quick, easy to get to, inexpensive which mean that most of young customers afford to buy it. Therefore, some young customers do not know which foods are considered as healthy food. 

Ethnography study

Ethnography is the study and systematic recording of human cultures and the term ethnography usually match with any qualitative research project. This is because by using the ethnography research could provide a detailed about everyday life and practice. Therefore, ethnography developed within the cultural anthropology and ethnography is research conducted which more emphasize on the context of real-world consumer experience. For example, ethnographic research is shaped by personal and professional identities that involve individual experiences in this field. 

Ethnography creates to better understand the customer by determines the internal and external factors that influence behavior of customer. Furthermore, ethnography can be conducted at any time to reach consumers. Ethnography is considered as a qualitative method because it can evaluate consumer’s experience, brands, products and environments.

Benefits and challenges of the Ethnography

Advantages	Challenges
Evaluates consumer behavior in detail and to understand the customers in-depth. To conduct open research to lead questions became clear and specific. Provides relevant information regarding the whole product usage and purchase cycle.  Able to capture real responses as they will happen later on.	It takes longer time to build trust between the customers.     It is very expensive or costly because the researcher needs to travel to different location to collect the data or relevant information.    Bias behavior might occurs between the researcher could affect the data collection.