Monday, 9 April 2012

Problem statement of my research topic

Purpose of the study
For this research I decide to use a descriptive study because I interest to understand the variables that influence young customers nowadays more prefer fast food. Besides that I able to describe the negative effects when the person taking too much fast food.
Types of investigation
I use causal study or called as cause-and-effect relationships to conduct my research. This is because I want to explain the cause of one or more problems can affect some variable. For example: Does the fast food cause health problem?
Study setting
A non-contrived setting is the natural environment in which events normally occur. Field studies and field experiments are examples of non-contrived settings. Field research appeals to those who like fast food as their eating habit. A field experiment is research into a causal relationship set in the natural environment with some manipulation of the variables.
Unit of analysis
In this research I will more emphasize on individuals such as young customers in Kuching.
Time horizon
I decide to use one-shot or cross-sectional studies which data is gathered once, during a period of days, weeks or months. Many cross-sectional studies are exploratory or descriptive in purpose. This is because I designed to look at how things are now, without any sense of whether there is a history or trend.

No comments:

Post a Comment